Chief Marketing Officer (CMO) – Lending Industry
 
Location: Remote
 
Salary: $300,000+ base salary, 20% cash bonus potential
Equity: RSUs (structured based on candidate experience)

 
 
 
 
About Us:
We are a dynamic and fast-growing lending company, on the path to becoming a publicly traded entity. Our mission is to revolutionize the lending industry by bringing innovative solutions to our customers. As we move toward an IPO, we are looking to elevate our brand, increase our market presence, and position ourselves for continued growth. 
 
 
 
Position Overview:
We are seeking an experienced, strategic, and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and take our brand to the next level. This executive-level role requires a strong mix of strategic vision, leadership, and executional experience. You will work closely with the executive team to refine and implement marketing strategies that drive brand awareness, customer engagement, and business growth.
 
Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with the company’s goals, especially as we move toward an IPO. Focus on brand awareness, lead generation, and customer acquisition.
• Brand Elevation: Take the brand to the next level, increasing visibility and engagement across multiple platforms, particularly LinkedIn. Establish a comprehensive PR and social media strategy to improve our presence on platforms such as LinkedIn, Twitter, and others.
• Data-Driven Decision Making: Lead data collection and analytics efforts to measure and optimize marketing performance. Improve lead nurturing processes through CRM and data insights. Develop and manage reports on marketing KPIs to assess the effectiveness of campaigns.
• Partnerships & Growth: Cultivate inbound partnerships and manage relationships with key industry stakeholders. Increase the company’s reach and customer acquisition through strategic partnerships.
• Team Leadership: Build, mentor, and lead a high-performing marketing team. Foster a culture of collaboration and continuous improvement, ensuring the team is aligned with the company’s long-term goals.
• Content & PR Strategy: Develop and execute a robust content strategy that includes thought leadership, industry insights, and company milestones. Create and execute PR campaigns to increase visibility and reputation in the marketplace.
• Industry Expertise: Use your deep understanding of the lending space and the competitive landscape to inform and drive marketing strategies.

 
Key Qualifications:

• Proven experience as a CMO, VP of Marketing, or in a senior marketing leadership role with a track record of driving growth in a fast-paced, evolving industry.
• lending experience 
• Experience in the lending or financial services space is highly desirable, but not required.
• Strong background in data-driven marketing, including analytics, performance measurement, and marketing automation.
• Demonstrated success in building and scaling brands, especially in preparation for an IPO or other significant business growth events.
• Expertise in building and executing social media strategies, particularly on LinkedIn and other key platforms.
• Exceptional leadership skills with the ability to build and inspire high-performing teams.
• Ability to think strategically while also executing tactically on key initiatives.
• Strong communication and presentation skills with the ability to engage and influence key stakeholders, both internal and external.

Ideal Candidate:

• You’re a seasoned leader who has successfully taken brands to the next level.
• You have a strong mix of creative vision and analytical acumen, balancing high-level strategy with day-to-day execution.
• You are comfortable working in a fast-paced environment and thrive in driving results with limited resources.
• You’re passionate about elevating a brand and building a reputation as an industry leader.
• has to have lending experience