Regional Vice President (RVP) of Sales

About the Company

A high-growth advertising technology company redefining performance marketing in the Connected TV (CTV) and digital video landscape. The company helps brands leverage data-driven advertising solutions to generate measurable business outcomes across streaming, programmatic, and omnichannel environments.

Role Overview

The Regional Vice President of Sales will be responsible for driving regional revenue growth, leading and scaling a sales organization, and building the operational rigor necessary to support the company’s next stage of expansion.

This is a player-coach leadership role suited for an experienced sales operator who excels at developing talent, improving process discipline, and driving predictable revenue performance in a fast-paced growth environment.

What You’ll Own

Sales Leadership & Team Development

• Lead, develop, and scale a team of Account Executives.
• Recruit, onboard, and mentor top-performing sales talent.
• Establish a high-performance culture centered around accountability, execution, and continuous improvement.
• Implement consistent coaching, one-on-one cadences, and performance management practices.

Revenue Operations & Forecasting

• Improve forecasting accuracy and pipeline visibility.
• Strengthen deal inspection processes and sales discipline.
• Develop and implement repeatable sales methodologies and operating rhythms.
• Create effective account planning and territory management frameworks.

New Business Growth

• Champion a culture of self-generated pipeline creation.
• Drive strategic new logo acquisition and customer expansion.
• Partner with senior marketing and agency stakeholders to grow market presence.
• Maintain executive-level relationships across key customer and agency accounts.

Cross-Functional Leadership

• Collaborate closely with Product, Marketing, Customer Success, and Revenue Operations teams.
• Provide market feedback and customer insights to influence strategy and product development.
• Support organizational growth initiatives and long-term go-to-market planning.

Ideal Background

Required

• Extensive experience selling AdTech, CTV, programmatic, video, digital media, or related advertising solutions.
• Proven success leading revenue-generating teams in a growth-stage environment.
• Strong operational mindset with experience improving sales process, forecasting, and execution.
• Experience building new business pipeline and driving net-new revenue growth.
• Existing relationships with senior marketing decision-makers and agency stakeholders.
• Ability to succeed in environments where brand awareness is still being built.

Preferred

• Experience selling into retail, ecommerce, franchise, restaurant, or multi-location business segments.
• Background in high-growth, startup, or scale-up organizations.
• Experience building sales playbooks and scalable go-to-market processes.
• Previous leadership experience managing Account Executives or revenue teams.
• Strong player-coach leadership style with the ability to contribute directly to revenue generation.

What Success Looks Like in 6-12 Months

• Successfully lead and scale a growing sales organization.
• Improve forecasting accuracy and overall sales execution.
• Establish repeatable sales processes, coaching programs, and operating cadence.
• Increase pipeline quality and team productivity.
• Build a sustainable culture of self-sourced pipeline generation.
• Drive meaningful revenue growth while serving as a strategic leader and coach.

Business Environment

• Fast-growing revenue organization with aggressive year-over-year growth expectations.
• Complex B2B sales cycles requiring strategic relationship development.
• Mid-market and enterprise customer focus.
• High-value recurring revenue opportunities with meaningful expansion potential.
• Significant opportunity to influence organizational strategy, team structure, and future growth initiatives.