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Job DescriptionSales & Marketing

VP of Marketing Job Description

By January 25, 2024March 6th, 2024No Comments4 min read

Are you seeking a dynamic FinTech VP of Marketing to revolutionize your organization’s digital landscape?

At Storm2, we specialize in connecting innovative FinTech companies with top-tier professionals. In this post, you’ll find a VP of Marketing job description and key responsibilities for the role.

VP of Marketing responsibilities include …

  • Developing and implementing comprehensive marketing strategies aligned with business objectives to drive brand awareness, customer acquisition, and revenue growth.
  • Leading and mentoring a team of marketing professionals, providing guidance, coaching, and support to drive performance and professional growth.
  • Collaborating with senior leadership, including the CEO and other executives, to define marketing goals, priorities, and budgets.
  • Overseeing all aspects of marketing, including brand management, digital marketing, content marketing, social media, email marketing, events, and public relations.
  • Conducting market research, competitive analysis, and customer segmentation to identify target markets, customer needs, and growth opportunities.
  • Developing and executing multi-channel marketing campaigns to reach target audiences and drive engagement, leads, and conversions.
  • Monitoring and analyzing key performance indicators (KPIs) and metrics to measure marketing performance, ROI, and effectiveness of campaigns.
  • Managing marketing budgets, allocating resources effectively, and optimizing marketing spend to achieve business goals.
  • Building and maintaining relationships with external partners, agencies, vendors, and industry stakeholders to support marketing initiatives and partnerships.
  • Serving as a brand ambassador, both internally and externally, to drive awareness, credibility, and trust in the market.

Looking to hire a VP of Marketing

Try this VP of Marketing job description ⚡


VP of Marketing

Department: Sales / Marketing

Location: Remote

As the Vice President (VP) of Marketing, you will be a key leader in driving marketing excellence and brand growth within our leading FinTech company. Operating at the forefront of marketing strategy and execution, you will lead and mentor marketing teams to deliver impactful campaigns that drive customer engagement and business success. This remote position offers a unique opportunity to shape the future of our marketing efforts and contribute to our mission of transforming the financial industry.

Reporting Structure: You will report to the CEO

VP of Marketing Job Scope and Responsibilities

  • Developing and executing marketing strategies.
  • Leading and mentoring the marketing organization.
  • Collaborating with senior leadership.
  • Overseeing all aspects of marketing.
  • Conducting market research and analysis.
  • Developing and executing marketing campaigns.
  • Monitoring and analyzing KPIs and metrics.
  • Managing marketing budgets.
  • Building and maintaining relationships.
  • Serving as a brand ambassador.

Preferred Qualifications:

  • Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus.
  • Proven experience in executive marketing leadership roles within the FinTech industry or related field.
  • Strong leadership and management skills.
  • Excellent communication and interpersonal skills.
  • Demonstrated track record of driving marketing success and achieving business goals.
  • Ability to mentor and develop high-performing marketing teams.
  • Strong analytical and problem-solving skills.
  • Ability to thrive in a fast-paced, dynamic environment.


  • Competitive salary and performance-based bonuses.
  • Remote work opportunity, collaborating with global teams.
  • Opportunities for professional development and career advancement.
  • Comprehensive health and wellness benefits.
  • Engaging company culture with a focus on innovation and collaboration.

About Us:

We are a leading FinTech company at the forefront of reshaping financial services. Our commitment to marketing excellence and innovation drives us to create solutions that transform the industry. Join us as the Vice President (VP) of Marketing to lead and contribute significantly to our mission.

Apply/Contact Us:

Send your CV or get in touch by emailing Take the lead in shaping the future of FinTech operations with us!



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