Director of Sales
Storm2
Director of Sales
US-Based | Remote/Hybrid
About the Company
A fast-growing advertising technology company is building the next generation of performance-driven advertising for the streaming TV era.
The company helps brands and agencies turn Connected TV (CTV) into a measurable growth channel by connecting advertising directly to business outcomes. Its platform combines proprietary technology, premium inventory access, advanced audience targeting, and performance measurement to deliver accountable advertising results.
Operating as a lean, high-performance team, the company has been recognized by major industry and business publications for its growth and innovation.
Role Overview
The Director of Sales will play a key role in driving the company’s next phase of growth. This is a player-coach position responsible for generating new business while mentoring and developing a team of Account Executives.
Success in the role will require exceeding individual revenue targets, expanding relationships with agencies and advertisers, improving team performance, and helping shape sales strategy and culture.
Preferred Locations
Candidates should be based in the Eastern United States, particularly within the Mid-Atlantic or Southeast regions.
What You’ll Own
New Business Development
- Exceed individual revenue and new business targets.
- Build strategic relationships with agencies, regional advertisers, and mid-market brands.
- Prospect, present, negotiate, and close new opportunities.
- Maintain a healthy pipeline and accurate forecast.
Sales Leadership & Coaching
- Coach and mentor Account Executives throughout the sales cycle.
- Support key customer meetings and complex sales opportunities.
- Recruit, onboard, and develop sales talent.
- Foster a culture of accountability, collaboration, and continuous improvement.
Sales Strategy & Growth
- Partner with leadership on territory planning and forecasting.
- Identify market opportunities and customer insights.
- Collaborate cross-functionally to support long-term growth and customer success.
Qualifications
Required
- 7+ years of experience selling digital media, AdTech, CTV, OTT, or programmatic advertising solutions.
- Consistent track record of exceeding revenue goals.
- Experience selling to agencies, advertisers, and mid-market brands.
- Leadership, mentoring, or coaching experience.
- Strong communication, presentation, negotiation, and consultative selling skills.
- Entrepreneurial mindset with strong ownership and accountability.
- Ability to thrive in a fast-paced growth environment.
Preferred
- Existing agency and advertiser network.
- Experience selling performance-focused media solutions.
- Startup or scale-up experience.
- Experience building sales processes and playbooks.
What Success Looks Like in 6-12 Months
- Consistently exceed revenue targets.
- Expand agency and advertiser relationships.
- Improve sales team performance through coaching and pipeline management.
- Increase forecasting accuracy.
- Contribute to a high-performing, results-driven culture.
