growth marketing specialist
⚡Job Title: Growth Marketing Specialist
🌎Location: United States – Remote
💰Salary: $120-150K Base* + Equity
*based on experience level*
About Our Client
They are not just rethinking test prep—they’re completely reinventing it. The mission is to transform how high school and college students engage with study materials using cutting-edge AI. Ditch the static PDFs and outdated flashcards—they’re building dynamic, personalized learning journeys that actually make sense to today’s students. Now they’re looking for a creative, driven marketer to help connect our platform with the students who need it most.
This is a high-speed, high-autonomy role. No corporate layers. No red tape. Just a small, agile team where your ideas can go from brainstorm to live test in days. If you love growth loops, live for digital trends, and thrive in experimental environments—keep reading.
Who You Are
You’re not just fluent in digital strategy—you speak growth. You understand what drives attention, engagement, and obsession. You’ve got the instincts of a trend spotter, the brain of a strategist, and the hustle of a founder. You don’t just want to work on campaigns—you want to build movements.
If you’ve ever launched a campaign on a hunch, optimized it on a gut check, and scaled it with data—you’ll fit right in.
What You’ll Be Driving
- Growth Strategy Execution – Design and implement full-funnel acquisition strategies across organic, paid, and viral channels. Begin with content-driven and SEO-first approaches, then test and expand to SEM, partnerships, paid social, and influencer activations.
- Magnetic Content Creation – Lead and curate content that’s irresistible to our student audience. Think bite-sized, high-value, and endlessly shareable—things that feel native, not forced.
- SEO and SEM Expertise – Own and scale our organic discoverability. Analyze keywords, improve landing pages, and anticipate what students are frantically searching before finals week hits.
- Performance Marketing Management – Run high-ROI paid campaigns across the platforms students live on—TikTok, YouTube, Instagram, Google, and beyond. Optimize spend to keep CAC low and LTV high.
- Social Growth & Engagement – Grow our voice and presence on social channels. From meme content to viral videos to community collabs, turn attention into daily active users.
- Data-Led Experimentation – You’ll build A/B tests, launch growth experiments, analyze results, and iterate fast. Success is measured in learning velocity and scaled impact.
- Creator & Partner Collaborations – Identify and work with influencers, student communities, and educational voices who can spread our story in an authentic way.
What You Bring
- 6+ years of hands-on growth experience (ideally in SaaS, D2C, or EdTech)
- A founder’s mindset—you move quickly, solve problems creatively, and aren’t afraid to get scrappy
- Deep understanding of Gen Z culture and digital habits
- Comfort with performance dashboards, KPIs, and growth metrics
- Strong copy chops and a knack for creating engaging, persuasive messaging
- Willingness to take bold swings and learn fast from the outcome
Nice-to-Haves
- Proven success with influencer marketing campaigns
- Experience crafting viral or community-powered launches
- Passion for AI, tech, or education
- Track record of building organic growth engines or referral programs
Why You’ll Love This Role
- Total ownership—freedom to lead, test, and scale your strategies
- Mission-driven work—helping students study smarter and succeed
- Competitive comp + growth-based incentives
- Remote flexibility—work from anywhere, results over hours
- A team that moves fast, backs bold ideas, and believes in building cool, impactful stuff
📧If you are interested please message me directly on maria.ramos@storm2.com or apply directly below.