Senior Demand Generation Manager – NYC – Hybrid (US)

Location: NYC (Hybrid) 
Employment type: Permanent (W2)
Level: Senior Manager
Compensation: Competitive base (redacted) + benefits + potential equity (if applicable)

About the Company 

We’re a high-growth, venture-backed company in the Payments space helping businesses solve complex challenges across identity, compliance, and risk. You’ll join a lean team where marketing is expected to drive measurable pipeline impact.

Role Overview

We’re hiring a  Senior Demand Generation Manager to own and scale pipeline generation across paid, lifecycle, and campaign-led programs. This role is hands-on and highly cross-functional—partnering with Sales, Product Marketing, and Revenue Operations to build repeatable growth engines.

Key Responsibilities

• Own end-to-end demand generation strategy focused on qualified pipeline and revenue.
• Build and optimize multi-channel campaigns (paid search/social, retargeting, email nurture, webinars/events, partner campaigns).
• Plan, execute, and iterate on campaign experiments with clear hypotheses and success metrics.
• Manage lead lifecycle performance (MQL/SQL definitions, routing, nurture, scoring in partnership with RevOps).
• Develop reporting dashboards and communicate results, insights, and next actions to stakeholders.
• Collaborate with content/product marketing to translate value propositions into high-performing offers.
• Support budget allocation and channel mix decisions based on CAC, CPL, pipeline efficiency, and payback.

What We’re Looking For

• Experience owning demand generation programs with measurable pipeline outcomes.
• Strong performance marketing fundamentals (targeting, creative testing, landing page optimization, attribution concepts).
• Comfortable operating in a fast-paced startup environment with limited resources and high ownership.
• Strong analytical skills; ability to turn data into decisions.
• Excellent communication and stakeholder management across Sales/RevOps/Marketing.
• Bonus: experience marketing B2B SaaS, fintech, compliance, KYC/identity, or regulated industries.

Why Join

• Direct ownership of growth outcomes and visibility with leadership.
• Opportunity to build scalable demand gen infrastructure from the ground up.

How to Apply

If you’re excited to build repeatable pipeline engines in a high-growth environment, apply with your resume and a brief note summarizing the channels and programs you’ve owned.