Founding Account Executive / GTM Lead

Remote (US Preferred)

The Opportunity

An early-stage fintech company is seeking its first commercial hire to help build and scale the go-to-market function from the ground up.

The business is developing AI-powered workflow automation solutions for financial institutions and lenders, helping organisations streamline operations, improve efficiency, and unlock greater productivity through intelligent automation.

With a founding team of experienced operators, strong customer traction, and a seed funding round currently being finalised, the company is entering a significant growth phase. This hire will play a critical role in shaping the commercial strategy, winning customers, and laying the foundations for a scalable revenue organisation.

This is a rare opportunity for a high-performing sales professional who thrives in early-stage environments and wants to have a direct impact on company growth, product direction, and market success.

The Role

As the Founding Account Executive / GTM Lead, you will own the entire revenue generation process from prospecting through to closing and customer expansion.

This is far more than an Account Executive role. You will be responsible for building the sales motion, creating repeatable processes, refining messaging, developing outbound strategies, and establishing the foundations for a future commercial team.

Working directly with the founders, you will serve as both an individual contributor and strategic partner, helping shape the company’s go-to-market approach while generating meaningful revenue.

Over time, the successful candidate will have the opportunity to build and lead a larger sales organisation as the company scales.

Key Responsibilities

Build & Execute the Go-to-Market Strategy

• Develop and execute the company’s go-to-market strategy across target financial services segments.
• Build scalable sales processes, playbooks, and workflows that support long-term growth.
• Identify ideal customer profiles and develop targeted outreach strategies.
• Create and refine messaging, positioning, and sales collateral.
• Partner closely with the founders to shape commercial strategy and market expansion plans.

Own Revenue Generation

• Generate and manage pipeline opportunities across target accounts.
• Run the full sales cycle from prospecting through to contract signature.
• Drive outbound activities including networking, referrals, partnerships, and direct prospecting.
• Lead product demonstrations, commercial discussions, and contract negotiations.
• Build predictable pipeline generation and forecasting processes.

Develop Strategic Relationships

• Build relationships with senior stakeholders across lending, banking, financial services, and fintech organisations.
• Act as a trusted advisor throughout the buyer journey.
• Identify strategic partnership opportunities within the ecosystem.
• Maintain strong customer relationships to support retention and account growth.

Scale Commercial Operations

• Implement systems, automation, and AI-driven workflows to improve sales productivity.
• Continuously optimise prospecting, lead generation, and outreach processes.
• Establish metrics, reporting frameworks, and operational rhythms.
• Support future hiring and onboarding as the commercial team expands.
• Help build a scalable revenue engine capable of supporting significant future growth.

Ideal Candidate

Must-Haves

• 4-7 years of B2B SaaS, fintech, or technology sales experience.
• Experience as an early sales hire, founding Account Executive, or key GTM contributor within a startup environment.
• Proven success managing the full sales cycle from pipeline creation to close.
• Strong understanding of fintech, lending, banking, or financial services markets.
• Experience selling into lenders, banks, credit unions, fintechs, servicers, collections businesses, or adjacent financial institutions.
• Demonstrated ability to work independently and execute with minimal oversight.
• Entrepreneurial mindset with a willingness to solve problems and wear multiple hats.
• Strong commercial acumen and ability to thrive in ambiguity.
• Comfortable leveraging AI tools and automation to increase productivity and efficiency.
• Proven ability to build repeatable systems and processes rather than relying solely on manual effort.

Preferred Experience

• Existing network within lending, banking, or financial services.
• Experience selling workflow automation, AI solutions, SaaS platforms, or enterprise software.
• Background in high-growth startup environments.
• Experience helping scale revenue functions through key growth stages.
• Knowledge of debt servicing, collections, consumer finance, or specialised lending markets.
• Experience building outbound motions and demand generation programs.
• Track record of introducing new customers through an existing network.

What Success Looks Like

In your first year, you will:

• Establish a repeatable sales process and go-to-market motion.
• Generate meaningful revenue and contribute significantly to annual commercial targets.
• Build a strong pipeline across key financial services segments.
• Become a trusted partner to leadership on commercial strategy and market expansion.
• Create the foundations for a scalable sales organisation capable of supporting future growth.

Working Environment

• Fully remote position.
• Location flexible across the United States, with exceptional international candidates also considered.
• High-autonomy culture with direct access to founders and leadership.
• Opportunity to influence company strategy, product direction, and hiring decisions.

Compensation & Benefits

• Competitive base salary.
• Uncapped commission structure with strong earning potential.
• Meaningful equity participation.
• Additional performance incentives available.
• Flexible working environment.
• Significant career progression opportunity as the business scales.

Why Join?

This is an opportunity to become one of the first commercial hires at a well-funded fintech startup tackling a significant challenge within financial services. You’ll have the autonomy to build, the support of experienced founders, and the chance to create a lasting impact on the company’s growth trajectory while positioning yourself for future leadership opportunities.