Skip to main content
CandidateEmployerGlobalIndustry InsightsPayments

The Rise of Embedded Payments in 2024

By March 20, 2024April 2nd, 2024No Comments9 min read

Embedded payments are transforming the landscape of financial transactions, propelling the fintech industry into a future where technology and convenience converge. As these integrated solutions weave payment processing seamlessly into software applications, they redefine efficiency and user-centric transactions. The influence of embedded payments in the evolution of financial services is undeniable, promising to shape customer experiences with cutting-edge technology such as APIs and cloud computing.

In the coming year, the industry is poised to witness significant growth in embedded payments. This article will examine the factors driving this surge and its implications for traditional banking models and fintech partnerships. It will also highlight current hiring trends that are emerging in response to this technological upheaval in financial services, underpinning the relevance of embedded payments in the evolving market of 2024.

The Evolution of Embedded Payments

Embedded payments, an integral facet of embedded finance, have experienced a meteoric rise, transforming the way consumers and businesses handle financial transactions. This evolution is marked by several key milestones and technological advancements that have paved the way for a more integrated and seamless financial ecosystem.

Embedded Finance Market Growth

By 2029, the embedded finance market is expected to generate a staggering $384.8 billion in revenue, underscoring its rapid expansion and the increasing adoption of embedded financial services. Embedded finance has revolutionized consumer payment processes, making transactions not just seamless but also more efficient, driving up customer engagement and loyalty through convenience.

Technological Enablers

Advanced technologies such as APIs and cloud computing have been instrumental in facilitating the smooth functioning of embedded payment systems. They allow for the secure and efficient integration of payment processing capabilities within digital platforms. The application of machine learning enables the analysis of past payment patterns, assisting in the identification of invoices that might not get paid and allowing for the automation of the payment process for the rest.

Embedded Payments in Action

Embedded payments are natively built into SaaS products, allowing customers to complete transactions without the need to leave the app or website, thus providing a frictionless payment experience. The versatility of embedded payments is evident in their application across various sectors including retail, e-commerce, services, financial services, healthcare, telecommunications, and transportation.

Disruption and Opportunities

The potential of embedded finance to disrupt traditional financial services is immense, as it creates new business models and revenue streams for non-financial companies. In the B2B space, embedded finance can address slow payment issues, propelling the growth of small and medium-sized businesses by ensuring working capital reaches all corners of the trade network.

Future Prospects

The potential of embedded finance lies in its ability to democratize access to financial tools and services, fostering convenience and seamless customer experiences. The future landscape of embedded finance is expected to be shaped by emerging technologies like quantum computing, generative AI, Web 3, blockchain, digital assets, and more, which will enable programmable on-chain payments and proactive product suggestions.

As embedded payments continue to evolve, they not only enhance the customer experience but also offer numerous opportunities for innovation and growth within the fintech sector, signaling a transformative era for financial services.

Key Drivers for the Growth of Embedded Payments in 2024

Embedded payments are on a trajectory of rapid growth, driven by factors that are reshaping the financial landscape. Here are the key drivers propelling the expansion of embedded payments in 2024:

Industry Demand and Application:

  • The real estate, auto, and insurance sectors are increasingly integrating embedded finance solutions to streamline transactions and enhance customer experiences.
  • High transaction volumes in these industries make them ripe for the adoption of embedded payments, which facilitate frequent and seamless financial interactions.

Commerce Evolution:

  • The rise of new purchasing methods, both online and in physical stores, is accelerating the need for embedded finance options that can harmonize with these changing consumer behaviors.
  • Financial institutions are leveraging embedded finance to manage the rising costs of funds, thereby generating new deposit streams and fostering symbiotic relationships with fintechs and brands.

Technological Advancements:

  • The API revolution is simplifying the integration process, reducing the resources required for financial institutions to partner with fintechs.
  • Innovations such as autonomous checkout systems are enhancing customer experiences, evidenced by larger average basket sizes and reduced shopping times.

The benefits of embedded payments are evident and multifaceted. By embedding payment processes directly within user interfaces, companies are able to offer a more streamlined and efficient service, leading to increased customer satisfaction and retention. The adoption of embedded payment systems is linked to accelerated revenue growth for businesses, with minimal investment required to integrate these technologies into existing platforms. Embedded payments offer a win-win for both merchants and consumers by providing convenience and cost savings. Merchants benefit from reduced transaction fees and increased sales, while consumers enjoy the ease of direct bank account payments.

As we move forward, the embedded payment market is expected to experience significant growth, with projections indicating a market value exceeding $138 billion by 2026. Businesses across various sectors are recognizing the imperative to adopt embedded payment solutions to meet consumer demands for frictionless transactions. With only 5% of merchants currently offering embedded payment options, the potential for market penetration and expansion is substantial.

Impact on Traditional Banking and Fintech Collaborations

Embedded payments are reshaping the financial services industry, presenting both challenges and opportunities for traditional banking and fintech collaborations. As the landscape evolves, the synergy between these entities is becoming more crucial.

Traditional banks are increasingly aligning with tech companies to innovate and offer digital experiences that are superior in embedded finance. These collaborations are not only creating new revenue streams but are also enhancing user experiences. Fintech companies, utilizing platforms like Plaid, are extending their service offerings to include embedded payments, leveraging the technology to deepen customer relationships and expand market reach.

With the prediction of a more cautious approach in the embedded finance and Banking-as-a-Service (BaaS) sectors by Treasury Prime CEO Chris Dean, banks, fintechs, and non-financial brands are expected to face regulatory complexities. This necessitates a combined effort to address the challenges of embedded payments effectively. The rise in governance costs for tech firms underscores the need for building and maintaining trust, particularly in the face of stringent banking regulations. Fintechs should prioritize partnerships with banks and insist on top-quality tools and relationships to navigate this landscape successfully.

The embedded payment ecosystem benefits from a more interconnected financial environment, which blurs the distinctions between various financial services. Open Banking, for instance, offers potential solutions for challenges such as KYC and authentication within embedded payments. Regional banks are poised to amplify their competitive edge through fintech partnerships, which could serve as a strategic advantage for acquiring low-cost deposits without significant financial strain. These collaborations are vital for banks to reassess their positioning and capabilities in the dynamic, real-time world of embedded payments.

The interplay between banks and fintech companies is pivotal in driving the growth of embedded payments. By embracing open banking, addressing digital identity verification challenges, and fostering strategic collaborations, the financial sector can unlock a cohesive and prosperous future.

As the embedded payments industry continues to flourish, companies are swiftly adapting to emerging hiring trends to stay ahead in the competitive landscape. The focus is on recruiting talent that can navigate the complex intersection of finance and technology, ensuring that innovation is matched with security and reliability.

Venture firms like TheVentureCity are actively investing in embedded finance, backing companies such as RecargaPay and Gigapay. This investment trend underscores the need for specialized talent that can contribute to product differentiation, whether through broadening product offerings or providing additional program management services. To maintain a competitive edge, businesses are seeking professionals with a deep understanding of embedded payments, AI applications in payments, and modern POS solutions, indicating a shift towards more specialized roles within the fintech sector.

Live commerce is revolutionizing sales channels, highlighting the importance of roles focused on reducing cart abandonment and boosting customer engagement. The industry’s trajectory points towards a growing need for professionals adept in B2B financial transactions, A2A payment systems, partnership management, and the application of emerging technologies. Companies are scouting for individuals who can effectively manage the partnerships between banks and fintech firms, as well as navigate the application of new technologies in embedded finance.

These hiring trends reflect the sector’s dynamic nature and the strategic emphasis on building teams that can deliver innovative, secure, and customer-centric payment solutions. As the industry evolves, so does the demand for a workforce that is not only technologically proficient but also acutely aware of the regulatory and security challenges that come with the territory.

The rise of embedded payments signals a paradigm shift in financial transactions, propelled by the seamless integration of cutting-edge technology and user-centrism. This revolutionary trend not only optimizes customer experiences but also opens new pathways for innovation within the fintech sphere. As we’ve outlined, the drivers of this growth—industry demand, technological advancements, and novel commerce experiences—culminate to forecast a robust and expansive future for embedded payments.

In this transformative phase, identifying the right talent is essential. At Storm2, our team of specialist consultants are ready to connect high-quality talent with leading FinTech institutions. Get in touch if you have a vacancy you wish to fill with top-tier FinTech talent.