Brand Marketing Manager

About the Company

Our client is a rapidly growing fintech focused on providing flexible funding and working capital solutions to small and medium-sized businesses. Through a combination of technology, data, and innovative financial products, they help businesses access the capital they need to grow. Having secured significant institutional backing and experienced strong growth, they are now investing further in their brand and marketing function to support the next stage of expansion.

The Opportunity

We’re looking for a creative, commercially-minded Brand Marketing Manager to help shape and elevate the company’s brand presence. This role sits at the intersection of brand, content, and demand generation, with a focus on building awareness, creating compelling narratives, and delivering engaging campaigns that resonate with business audiences.

This is not a traditional brand-only role. The successful candidate will be equally comfortable developing brand strategy, creating content, managing social channels, and supporting wider marketing initiatives.

Key Responsibilities

• Develop and execute brand marketing initiatives that strengthen market awareness and positioning.
• Lead content creation across LinkedIn, social media, digital channels, video, and thought leadership campaigns.
• Build compelling brand narratives that communicate the company’s value proposition to SMBs and business decision-makers.
• Collaborate with product, sales, and leadership teams to develop marketing campaigns that support growth objectives.
• Support demand generation and digital marketing activities where required.
• Measure campaign performance and use insights to continually optimize content and brand initiatives.
• Explore and implement innovative marketing approaches, including AI-driven tools and technologies.

What We’re Looking For

• 5+ years of experience in Brand Marketing, Content Marketing, Creative Marketing, or a related discipline.
• Strong content creation and storytelling skills.
• Experience executing campaigns across multiple channels, including social media, LinkedIn, digital marketing, and video.
• Understanding of broader marketing functions such as demand generation, paid media, or digital marketing.
• Experience marketing to B2B audiences.
• Excellent written and verbal communication skills.
• Highly creative, hands-on, and comfortable operating in a fast-paced environment.

Preferred Background

• Experience within lending, working capital, embedded finance, SMB financial services, or broader fintech environments.
• Understanding of how to market financial products and services to business customers.
• Experience building brand awareness and content strategies within high-growth fintech or B2B SaaS organizations.
• Familiarity with regulated industries and trust-led marketing approaches.

Ideal Candidate Profile

The strongest candidates will typically demonstrate experience across several of the following areas:

• Brand Marketing
• Content Marketing
• Demand Generation
• Digital Marketing
• Social Media Marketing
• Creative Campaign Development

Rather than a pure brand specialist, we’re looking for a versatile marketer who can blend strategic thinking with hands-on execution.

Culture & Environment

This is an opportunity to join a high-growth fintech where creativity, agility, and ownership are highly valued. The successful candidate will be:

• Creative and entrepreneurial
• Comfortable wearing multiple hats
• Adaptable and resilient
• Open to experimentation and new technologies
• Thrives in a fast-moving environment where processes continue to evolve

Compensation

• Competitive base salary, bonus, and benefits package, with flexibility depending on experience and location.