Are you seeking a dynamic FinTech Head of Product Marketing to revolutionize your organization’s digital landscape?
At Storm2, we specialize in connecting innovative FinTech companies with top-tier professionals. In this post, you’ll find a Head of Product Marketing job description and key responsibilities for the role.
Head of Product Marketing responsibilities include …
- Developing and executing product marketing strategies aligned with business objectives and growth targets.
- Leading the go-to-market planning and execution for new product launches and feature releases.
- Collaborating with product management, sales, and other cross-functional teams to drive product adoption and revenue growth.
- Conducting market research and competitive analysis to identify market opportunities and inform product positioning and messaging.
- Developing compelling messaging, value propositions, and marketing collateral to effectively communicate the benefits of our products to target audiences.
- Creating sales enablement materials, including presentations, case studies, and sales tools, to support the sales process.
- Managing the product marketing budget and allocating resources effectively to maximize ROI.
- Tracking and analyzing key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement.
- Providing strategic guidance and recommendations to senior management on product marketing matters.
Looking to hire a Head of Product Marketing
Try this Head of Product Marketing job description ⚡
Head of Product Marketing
Department: Sales / Marketing
Location: Remote
As the Head of Product Marketing, you will be a key leader in driving product marketing excellence and innovation within our leading FinTech company. Operating at the intersection of strategy and execution, you will lead product marketing initiatives to drive adoption, revenue growth, and market leadership. This remote position offers a unique opportunity to shape the future of our product marketing function, contributing to our mission of transforming the financial industry.
Reporting Structure: You will report to the CMO
Head of Product Marketing Job Scope and Responsibilities
- Developing and executing product marketing strategies.
- Leading go-to-market planning and execution.
- Collaborating with cross-functional teams.
- Conducting market research and competitive analysis.
- Developing compelling messaging and value propositions.
- Creating sales enablement materials.
- Managing the product marketing budget.
- Tracking and analyzing KPIs and metrics.
- Providing strategic guidance to senior management.
Preferred Qualifications:
- Bachelor’s degree in marketing, business administration, or a related field; MBA or advanced degree is a plus.
- Proven experience in product marketing leadership roles within the FinTech industry or related field.
- Strong leadership and management skills.
- Excellent communication and interpersonal skills.
- Demonstrated track record of driving product marketing success and revenue growth.
- Ability to think strategically and execute tactically.
- Strong analytical and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Remote work opportunity, collaborating with global teams.
- Opportunities for professional development and career advancement.
- Comprehensive health and wellness benefits.
- Engaging company culture with a focus on innovation and collaboration.
About Us:
We are a leading FinTech company at the forefront of reshaping financial services. Our commitment to product excellence and innovation drives us to create solutions that transform the industry. Join us as the Head of Product Marketing to lead and contribute significantly to our mission.
Apply/Contact Us:
Send your CV or get in touch by emailing hiring@fintechcompany.com. Take the lead in shaping the future of FinTech operations with us!
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